The Inexact Science of Box Office Projections Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater. Reggie Ugwu https://ift.tt/4p0Gcrg https://ift.tt/dLNjwHx New York Times Movies Box Office Sales, Movies, Polls and Public Opinion July 25, 2024 at 02:41AM

The Inexact Science of Box Office Projections Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater.
By Reggie Ugwu from NYT Movies https://ift.tt/4p0Gcrg
Movies Movies Box Office Sales, Movies, Polls and Public Opinion July 25, 2024 at 02:41AM via IFTTT

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