‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’ The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge. Esther Zuckerman https://ift.tt/VxstBvD https://ift.tt/y3nvw0J New York Times Movies Movies, Theater, Advertising and Marketing November 26, 2024 at 03:31PM

‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’ The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.
By Esther Zuckerman from NYT Movies https://ift.tt/VxstBvD
Movies Movies Movies, Theater, Advertising and Marketing November 26, 2024 at 03:31PM via IFTTT

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