‘Thunderbolts*’ Axes the Asterisk to Market Its Surprise Title Reveal A plot twist that comes in the movie’s final moments will now be front and center on billboards. The director Jake Schreier explains the rebrand. Kyle Buchanan https://ift.tt/ZYkQw1K https://ift.tt/RF159dj New York Times Movies Advertising and Marketing, Movies May 5, 2025 at 10:15PM

‘Thunderbolts*’ Axes the Asterisk to Market Its Surprise Title Reveal A plot twist that comes in the movie’s final moments will now be front and center on billboards. The director Jake Schreier explains the rebrand.
By Kyle Buchanan from NYT Movies https://ift.tt/ZYkQw1K
Movies Movies Advertising and Marketing, Movies May 5, 2025 at 10:15PM via IFTTT

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